I'm one of those.
A St. Valentine's Day hater. It's a silly holiday, and a silly commercialized concept. I do enjoy, however, the excuse it gives me to don frills and pastels. As well as neons, saturated girly colors, and the like.
I'm not at all opposed to wearing these red cords all year, but it's so beautifully cliche to pull them out for this winter holiday. Am I right, or am I right? The same goes for the Fourth of July. Aaahhhhh the Fourth of July...summer, heat, swimming, watermelon...oh crap, I can feel myself slipping into a coma...but it seems like an enjoyable one.